Meliá Lodges required help taking care of their growing social networking shopper service needs. Despite getting around five hundred social accounts, they lacked a unified reaction protocol and detailed reporting. This mostly hindered performance and manufacturer consistency. • Investigates a modern day phenomenon in depth and in its true-daily life https://hbr-case-study-solution51207.livebloggs.com/37540321/the-basic-principles-of-case-study-writing-service